Canadian Tire launched new loyalty program in nova scotia

 

Canadian Tire is testing new loyalty program in Nova Scotia. The company thing it’s a upgrading to its existing loyalty program. With this new launch company is giving customer option to collect point electronically. This new card provide customer 1 percent on its purchase where the paper money provide only 0.4 percent.
 
This new loyalty program will be on test in 21 different stores and eight gas stations in Nova Scotia and if this program is accepted by the customer than it will be available in all the province of Canada.

Would you ditch Canadian tire money for a point’s card? (Comment in comment box)

The new program is an effort to increase the sale at the Canadian retailer, which is seeing increased completion from U.S. retailers such as Wal-Mart and new company Target which is launch in Canada in March 2013.
what would be your choice a plastic money with more points or traditional Canadian Tire money ? post you comments.
(Ref: http://www.cbc.ca/news/business/story/2012/02/15/canadian-tire-loyalty.html )

.