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| what do you think it is? |
Canadian Tires try to
increase their sales by using a dragon den approach which helps them to
increase near about 2.7% increase in its automotive sale for 2011 “The focus of
this program is on innovative and new items for Canadians,” said Andrew Davies,
vice-president automotive for Canadian Tire.
The event named Unwrap
the Ultimate Auto Gifts search helps in the online submission of manufacturer’s
distributors and entrepreneurs. The best among them are selected and giving 15
minutes for each presentation, which results to the origin of 155 new products
and an increase of 2.7% of increase in sale for that year which was above the expectation
of the Canadian and encourage the retailer to hold another pitching panel in
Toronto this week, with an eye to the Christmas 2012 market.
The most popular gifts
discover last year was The Road Mice – a cordless computer mouse in the shape
of iconic cars like Lamborghinis and Corvettes for $40, and the remote Key
Finder for $15, a simple paging device that helps locate lost keys.
Jon Krassny,
vice-president of licensing and business for Four Door Media Inc., said that
“Having a direct path to the buyers in a one-on-one situation is a great
benefit. I guess the best analogy would be it’s a personal interview as opposed
to just sending your resume”. Canadian Tire use seasonal gifts on different
occasions like on Christmas or on father’s day
Even they introduce new
gift items still they give same importance’s to old products. They even conduct
background research and due diligence to make sure that new products contains
all the safety hazards. Their make focus is how to attracts more people towards
them and give them good services at lower possible prices.
Introducing new
inventors is good idea or not?
http://www.thestar.com/business/article/1133352--canadian-Tire-to-inventors-bring-your-crazy-idea-to-us?bn=1
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