Canadian Tire Revisited

Canadian Tire is founded in 1922, in 1990 business analyst wrote off Canadian Tire, calling it the retailer that was going to die. In 1994 the company imported of Stephen Backhand from United States and aggressively remodelled its stores. As in this competitor market many companies are sold to United States owner but Canadian tire is still surviving in this market. In order to remain competitor Canadian tire is staying touch with their customers by responding to their all concern.

Canadian Tire is an example of an organisation whole faced a near death experience, because of the increasing competition from huge United States companies like home depot, Wal-Mart. It is tough for Canadian tire to survive, but due to good management it still delivers. Canadian Tire survival  and success is no accident, it undertook a series of corporate- wide changes that positioned the Toronto based retailer for profitability. Canadian Tire advertises also respond to its market eliminating “ted and Gloria” campaign with the dad who loved all gadgets. They replace it with the campaign with increasing focus on women customer

There are over 475 Canadian Tire stores across the country , offering a selection of national and retailer brands through three stores under one roof automotive parts ,accessories and service, sports and leisure and home product Canadian tire continuous to reward their loyal customer by actual paper money with which you can buy anything from any Canadian tire stores.

Canadian tire is focusing on increase selection, family friendly atmosphere where the launch two new concepts Smart store and small store for the community less than 8000 people. Despite the variety of service in which the community is involved, effective and clear community between the head off e and Canadian tire dealer’s.
Is the arrival of new competition like target and other U.S. companies will decrease the popularity of Canadian tire? post your comments. 

( Ref: Business Communication Process and product sixth edition by Mary Ellen Guffey, Kathleen , Patricia Rogin. Canadian Tire case pg:25,30)